Why You Need to Focus on Video Marketing in 2020

2017 saw a surge in the popularity of video as a content marketing. 2017 saw video rise to the top of your marketing plan list. Video as a strategy was likely streamlined by your creative team as a one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it.
2018 transformed video from a singular marketing plan to an entire business strategy.
What does 2019 - 2020 mean for video marketing? 2019 - 2020 is the year for video as a holistic business approach, meaning video content will be produced by all teams in a conversational, informationable, actionable, and measurable way.
Video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions.
But video hasn't only transformed how businesses market and consumers shop; it's also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. In short, video is incredibly useful throughout the entire flywheel — not just to heighten brand awareness.